Tuesday, October 23, 2007

Fendi on The Great Wall of China

A fashion show that takes one year to get permission. (But certainly worth it. )
Fendi, one of the world's most popular luxury brand, took the world's most glamorous stage on Friday with its Autumn/Winter show 2007.

"Monumental", it was called. Both for the fashion business and China. Never would I imagine Chinese authorities, who regard The Great Wall as not only China's greatest cultural heritage, but also a symbol for the entire nation, would approve this show. After all, China is not France. Fashion is not fashionable in China.

Would this breakthrough lead to more business events on the Great Wall? Seemingly so. Maybe until some Chinese "nationalist" jumps out.

via Tendy Magazine feature: 1,500 Mile Runway, Mainichi

A model wearing a dress by fashion label Fendi is assisted off the catwalk at sunset on the Great Wall of China near Beijing October 19, 2007. A total of 88 models displayed designs by designers Karl Lagerfeld and Silvia Venturini Fendi. (Reuters)

Models display outfits from Fendi's Spring and Summer 2008 collection at the Great Wall of China, which was transformed into a catwalk during a fashion show in Beijing, China, Friday, Oct. 19, 2007. (AP Photo)


(AP Photo)

Invited guests applaud while Karl Lagerfeld, fashion designer for Fendi Spring and Summer 2008 collection, center right, and Silvia Fendi, Fendi creative director, center left, walk on the Great Wall of China, transform to a catwalk stage during the Fendi fashion show in Beijing, China, Friday, Oct. 19, 2007. (AP Photo)

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